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From 25 June to 1 September 2026, the UK Government is introducing a temporary 5% VAT rate on qualifying children’s meals. For restaurants, cafés, pubs, hotels, leisure venues and similar hospitality businesses, this is more than a VAT update. It is a useful opportunity to review your kids menu, improve family value, and create dishes that are simple for the kitchen, attractive to parents and enjoyable for children. Families are looking for better-value meals out this summer.